Overview

Led the launch of SuperWorld’s new marketing website and an introductory video to help users understand the platform’s mission: to buy, sell, and curate virtual real estate mapped to the real world.


Customer Challenges / Why Are We Building the Product?

Many users lacked a clear understanding of what SuperWorld is, leading to low engagement and conversion. Without an effective landing experience and clear messaging, users were hesitant to explore or invest in the platform’s virtual real estate offerings.


Customer Persona

Customer Journey Map



Product Roadmap

User Stories and Acceptance Criteria

User Story #1: Introductory Video
As a first-time visitor, I want to watch a short video explaining SuperWorld so that I can quickly understand its value and how to get started.

Acceptance Criteria:

  • The system shall embed a short explainer video, 1–2 minutes in length, prominently on the homepage or landing page for new users.

  • The system shall ensure the video covers (a) what SuperWorld is, (b) key features and benefits, and (c) how to get started (e.g., signing up, exploring the platform).

  • The system shall provide accessibility features for the video, including captions and mobile-friendly playback.

  • The system shall load the video in under 3 seconds on a standard internet connection (10 Mbps or higher).



User Story #2: Clear Website Structure for Easy Navigation

As a user, I want a clear website structure so I can easily find what I need.

Acceptance Criteria:

  • The system shall feature a consistent top navigation bar with clearly labeled categories, including Home, Explore, Marketplace, About, and Help.

  • The system shall ensure that all key user tasks (e.g., buying virtual land, exploring AR content, creating an account) require no more than 2 clicks from the homepage.

  • The system shall display clear headings and subheadings on every page that accurately reflect the page content.

  • The system shall provide responsive and accessible navigation menus for both desktop and mobile devices.

  • The system shall pass usability testing in which at least 80% of participants can complete key tasks (e.g., finding how to get started, locating the marketplace) without external help.



User Story #3: Learn How to Buy Virtual Property

As an investor, I want to learn how to buy virtual property so I can participate in the platform.

Acceptance Criteria:

  • The system shall provide a clearly labeled “Virtual Real Estate” section accessible from the main navigation or homepage.

  • The system shall include a step-by-step guide in this section explaining:

    • What virtual real estate is

    • How to search for available real estate

    • The purchase process (e.g., wallet setup, payment options)

    • Ownership details and post-purchase expectations

  • The system shall include visuals or a short explainer video in the guide to walk users through the process.

  • The system shall address common investor questions (e.g., pricing, resale, value growth) in an FAQ or knowledge base linked from the guide.

  • The system shall ensure the entire buying guide is accessible and fully functional on both desktop and mobile devices.

  • The system shall provide access to support options (e.g., live chat, help form) for users who encounter issues during the buying process.



Risk


Business Model

SuperWorld monetizes through the sale of virtual land NFTs. The website serves as a key conversion funnel to:

  • Educate and attract new users

  • Drive virtual real estate transactions

  • Promote brand awareness through content


System Architecture

MVP

  • New responsive marketing website (SuperWorld Website)

  • Homepage featuring video explainer (Video)

  • Clear CTAs guiding users to explore the map or create an account

  • Analytics tracking (bounce rate, time-on-site)

IMpact

  • Successfully launched a new SuperWorld marketing website and introduction video that supported a growing user base of ~50,000 Monthly Active Users (MAUs).

  • The revamped user experience and improved messaging directly contributed to $1M+ in annual revenue growth through increased virtual real estate transactions.

  • Reduced bounce rate and improved conversion funnel by providing clear user flows, onboarding materials, and value-driven content.